Price and Market Segmentation

Marlboro is one of the most expensive cigarette brands in most markets, particularly in Western Europe and North America. Its pricing reflects its premium status and strong brand equity. It’s popular among loyal adult smokers who are willing to pay for the brand name and experience.

Rothmans is slightly more affordable than Marlboro, often priced in the upper-mid range. It offers premium quality at a slightly lower price, making it a good choice for smokers who seek quality without overpaying.

Horizon is a budget brand and typically falls into the lowest price tier. It’s marketed for affordability and often used as an entry-level or substitute brand when smokers are looking to cut costs without quitting altogether.

JPS is competitively priced, offering strong value for money. It’s frequently chosen by smokers who want quality and a satisfying smoke at an accessible price. In many countries, JPS is among the top-selling brands in the low-to-mid price segment.