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Brand Positioning Comparison: Marlboro vs. Rothmans vs. Horizon vs. JPS
When it comes to cigarette branding, Marlboro stands at the top as a global icon. Known for its rugged cowboy imagery, Marlboro has long positioned itself as a symbol of masculinity, freedom, and Western lifestyle. It’s a premium brand under Philip Morris International, heavily marketed and widely recognized across the globe.
Site Titlerand Positioning Comparison: Marlboro vs. Rothmans vs. Horizon vs. JPS 